Baron Philippe de Rothschild Chile Partners with Monsieur Touton Selection Ltd.

Monsieur Touton Selection Ltd to represent internationally renowned Escudo Rojo and Mapu brands.

article originally featured in WineBusiness.com Jan 13th 2020

Santiago, Chile-based Baron Philippe de Rothschild Chile and Monsieur Touton Selection announce they have entered into an exclusive U.S. import agreement for its Chilean branded wines, Escudo Rojo and Mapu. According to both parties, the agreement takes effect as of 1st of January 2020.

“We are delighted to have entered into this new import agreement with Monsieur Touton Selection. Escudo Rojo features unique style and the finest winemaking skills backed up by Baron Philippe de Rothschild’s history and long term experience and in depth knowledge of qualitative terroirs in France and around the world. With its team’s expertise and our shared vision of excellence, we are very confident that Touton will build the most efficient network of distributors and play a major part in the performance of Escudo Rojo and Mapu wines on the American market”, says Philippe Sereys de Rothschild, Chairman and CEO of Baron Philippe de Rothschild SA.

“It is an honor to partner with Baron Philippe de Rothschild Chile, a true icon in the world of wine. Escudo Rojo and Mapu wines are a masterful blend of old-world philosophy with modern innovation. Chile is a vinicultural paradise with an ideal climate for the production of world-class wines, and the US market has taken notice. We have seen dramatic increases in demand for Chilean wines retailing at $15-$20 per bottle, and with our extensive network we are uniquely positioned to capitalize on this demand. We look forward to a long and successful partnership”, says Guillaume Touton, President and Founder of Monsieur Touton Selection, Ltd.

About Baron Philippe de Rothschild Chile

Baron Philippe de Rothschild Chile is a subsidiary of Baron Philippe de Rothschild SA. Since 1933, the family-owned company Baron Philippe de Rothschild SA, located in the heart of the Pauillac vineyard, has been motivated by a constant ambition: to make the world’s finest wines, each in its own category. That applies both to the chateaux wines for which it is responsible - the renowned Chateau Mouton Rothschild, a First Growth, Chateau Clerc Milon and Chateau d’Armailhac - and to its branded wines, including the famous Mouton Cadet, the world’s best-selling Bordeaux wine.

Vina Baron Philippe de Rothschild Chile, located in the heart of the Maipo Valley and established by Baroness Philippine de Rothschild in the late 1990s, is a state-of-the-art facility which combines advanced technology with the great Bordeaux winemaking tradition to ensure incomparable quality. It houses the company’s vinegrowing, winemaking, blending, maturing, packaging and storage activities for its Chilean wines. Vina Baron Philippe de Rothschild Chile is headed by Emmanuel Riffaud. An oenologist and agricultural engineer, he joined Baron Philippe de Rothschild in 1999 as a member of the Mouton Cadet technical team before moving to Chile in 2008 and taking over as managing director of the subsidiary in 2015.

About Monsieur Touton Selection, Ltd

Headquartered in Manhattan, New York, Monsieur Touton Selection is a global resource for premium wines and spirits imported from over 20 countries. It has created a strong national distributor network, with direct distribution in 11 states. The company was founded over 36 years ago by Guillaume Touton, from a long- established family of wine merchants in Bordeaux. Today, the company continues to grow as it expands into new markets and diversifies its portfolio to fulfill the needs of its customers.