The vineyards are located in the South of Asti with Southern exposure. The soil is composed of calcareous clay marl with prevalence of silt, between the altitude of 650-820 ft.

Harvest begins with a strict selection in vineyards of the healthiest, ripest grapes that were hand collected in 40lb picking baskets. The maceration with the grape skins is short with soft pumping over the skin cap. Full malolactic fermentation takes place and aged 12 months for French oak barrels.

The historical underground wine cellars of Coppo are a UNESCO World Heritage site. They are part of the network of underground cathedrals, a temple of wine dedicated to its history and the hard work of their history. Built beginning in the late 18th century, initially intended as small cellars to conserve wine, they were expanded from 1800-1900 to what they are today. The historical wine cellars of Coppo extend under the hill of Canelli for a total of 5 thousand square meters (16,400 ft) and a depth that reaches 40 meters (130 ft).

Literally campo del rosso, or “the redhead’s field” (in Piedmontese, camp means vineyard and du rouss means red hair man), this wine takes its names from the vineyard’s very first owner: a red-headed man who was so burly he frightened the children.

This wine's ripe, dark-skinned fruit, culinary spice and new leather scents lead the way, along with a menthol note. The firmly structured, chewy palate offers dried Morello cherry, raspberry jam, licorice and espresso flavors alongside fine-grained tannins. Pair with pasta and beans, risotto with porcini mushrooms, chicken chasseur.