Wines Positioned At $20 And Up Propel Growth In Retail Channels
Wines Positioned At $20 And Up Propel Growth In Retail Channels
article originally featured in Shanken News Daily Jul 31st 2020
For the first time since before Covid-19, four-week table wine sales in IRI channels slowed to single-digit volume growth (+8%) for the period ending July 12. Year-to-date table wine volumes still showed impressive gains, amounting to 7.7 million 9-liter cases, up 11.5%. Sparkling brands significantly outperformed table wine, with 26% growth the past four weeks in IRI channels, and were up 23% year-to-date, thanks primarily to La Marca and other Prosecco brands. Overall, imported labels (+18% year-to-date) outpaced domestic wine (+12%) over the four-week period.Recent Press
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