Over the years the family transitioned from grape growers to producers. The patriarch Giovanni manages the winery with his wife Caterina and the help of oenologist Piero Ballario. Joined by their daughter Federica and son Maurizio the winery now produces about 80,000 bottles a year. From the beginning the company puts into practice a simple philosophy based on respect for tradition of the land and the winery using eco-friendly products for the treatments in the vineyard and a natural winemaking that reflects the lifestyle of the Rocca family. Thanks to the vineyard position (south-east), the successful exposure of the vineyards and the favorable microclimate of the Langhe; each harvest allows the winery to produce consistently excellent results.